Greenbiz shares Recipric's Business Model in "Professional sports has a new type of agent: A sustainability agency"

Despite the "Jerry Maguire" stereotype, the life of a sports agent is usually a bit more subtle. Most agents work quietly in the background, ultimately advocating for the best interest of the athletes that they represent. Good agents spend time understanding their clients’ long-term goals and make connections that help their clients succeed.

Recipric is bringing a new kind of agency to sports: A front office sustainability agency, representing the professional team’s interests from within the organization while providing a voice for sustainable decision-making. Recipric’s services are similar to an athletes’ agent, but instead of curating connections to top tier teams to advance a young player’s career, Recipric helps top tier teams form partnerships that will help them approach sustainability. Sustainability is often a new frontier for professional sports teams.