The Sustainability Report Interviews Sustainability Data experts on 'How sustainability data can drive sports business objectives'

The Sustainability Report Interviews Sustainability Data experts on 'How sustainability data can drive sports business objectives'

In this edition of the podcast, our guests, Kristen Fulmer (Recipric), Nick Cronin (Zoomph) and Chris Pyke (Arc Skoru), explain what sustainability data matters, and how it can help sports organisations achieve other core targets around fan engagement, brand partnerships and operational efficiency.

Recipric's Kristen Fulmer to mentor SportsPro's Sustainability Hackathon for Top Sports Students from around the world

Recipric's Kristen Fulmer to mentor SportsPro's Sustainability Hackathon for Top Sports Students from around the world

Our research has found there is an industry-wide need for fresh talent to contribute to solving the most pressing social and ecological issues facing sports professionals. SportsPro’s Hackathon aims to bridge the gap between aspiring professionals by uniting top students from across the globe to compete against one another in a three-day Hackathon. The Hackathon is centered around the “Triple bottom line” and the students will be challenged to create innovative solutions to drive social, financial, and environmental sustainability in sport.

Kristen Fulmer shares, 'Questions to Ask your Fitness Facility Before Your Return to the Gym'

Kristen Fulmer shares, 'Questions to Ask your Fitness Facility Before Your Return to the Gym'

Because a gym is a place to focus on physical and mental conditioning, paying members may assume that all facilities are designed to elevate and enhance their performance. However, due to a lack of regulation on facility design features, many gyms simply provide the right equipment without going above and beyond on health and wellbeing enhancements.

Recipric hosts Circular City Week Event: The Power of Sport for a Circular Economy: A Philly Special

This virtual event will include an introduction to SUPR, Oceanic Global’s Single-Use Plastic Reduction Badge System for sports organization, followed by a dialogue with Philadelphia Eagles’ Director of Fan Engagement, Norman Vossschulte & Former Eagles’ Outside Linebacker & Make the World Better Foundation Founder & President, Connor Barwin. Hosted and moderated by Kristen Fulmer, Founder of Recipric, the conversation will begin by setting the stage for the power of sports and will lead into the specific examples of circularity with the Eagles' and the power of intersectional environmentalism to address systemic challenges in Philadelphia.

Recipric & Zoomph Co-Publish 'Corporate Responsibility Leaders During 2021 Big Game'

Recipric & Zoomph Co-Publish 'Corporate Responsibility Leaders During 2021 Big Game'

Aside from the football game, Super Bowl Sunday is the day to showcase brands and connect with consumers. A good Super Bowl ad and related communication is less about selling a specific product and more about engaging with viewers to make a long-lasting impression of a brand.

Our latest report highlights the brands from this year's game that made the biggest impacts through social media from categories spanning from environmental to social topics.

Kristen Fulmer shares 5 Ways to Optimize Performance & Recovery in Your Home Office with aSweatLife

Kristen Fulmer shares 5 Ways to Optimize Performance & Recovery in Your Home Office with aSweatLife

We spend a lot of time tinkering with macronutrients, sleep trackers, and equipment to optimize performance, productivity, and recovery. Eventually, we find the right balance and learn to adopt the lifestyle that makes us feel good. But many of us are forgetting a whole set of factors to help us enhance our mental and physical health: our physical environment. Yes, even the color of the paint can make an impact, and studies show that some of these factors in your home may be just as important as nutrition. Just like fitness, nutrition, and anything else that’s good for you, there is no silver bullet, but using these recommendations to optimize your home office is guaranteed to show results.

Kristen Fulmer chats Green Sports with HolterMedia's Credentials Only Podcast

Kristen Fulmer chats Green Sports with HolterMedia's Credentials Only Podcast

Kristen Fulmer brings a wealth of non-sports experience with her as the Founder of Recipric. Careful to distinguish it as an agency not a consultancy, Recipric is seeking to redefine homefield advantage by working with organizations to bring sustainability to many facets of an operation. A big part of this effort is related to the environment and finding energy and waste reductions, but Kristen also works with teams to find efficiencies and opportunities to improve performance of both front office staff and players. Kristen views the events of 2020 as a great opportunity to do things differently as arenas and stadiums slowly begin filling again. She also sees the past year as pivotal for athletes and teams pursuing social justice, which she feels is in line with sustainability goals.

Greenbiz shares Kristen Fulmer's thoughts in 'Game on: New study shows which sports teams have the greenest fans'

Greenbiz shares Kristen Fulmer's thoughts in 'Game on: New study shows which sports teams have the greenest fans'

Ever wondered which sports team has the most sustainable fans? From the perspective of a rights holder, this is becoming a critical question. The answers will drive business decisions for venue operations, fan engagement and brand partnership activation. For the green sports movement, the answers may be the key to solidifying the importance of integrating sustainability into sports. A new report by Recipric, powered by Zoomph’s technology, helps us understand the answer.

GreenSportsBlog Interviews Recipric’s Kristen Fulmer on the 'Sustainability in Sports' Report Co-Published with Zoomph

A quantitative research study was conducted to gauge their attitudes towards the environment and environmentally-related issues on behalf of the Green Sports Alliance. In 2014. To my knowledge, that is the only large scale, fans-and-the-environment study that has been fielded in Green-Sports history. It is incredible to me that the sports world, which has been greening itself since the early 2000s, knows so little about what fans think about the environment and climate change and the greening efforts of their favorite teams.